We started noticing last week that most of the websites we do SEO services for started changing in position in google search. Google has finally made a statement that the massive fluctuations in page values is not a major algorithm change but is part of “normal fluctuations.”
There seems to be a consensus forming in the SEO community that despite what Google is saying they made a major algorithm update this last week. We are seeing a lot of movement in positions especially for our clients that were effected by the last Google Penguin update. I think this shows that content is king as our higher quality content sites see to be less impacted and possibly even boosted. Time will tell if this event is considered Penguin update 5.0 (or maybe what Google is saying is this isn’t a major algorithm change but it is Penguin update 4.5) or not.